With its colourful collection of vibrant designs, this award-winning luxury French menswear label is turning heads.
Casablanca, founded in 2018 by Charaf Tajer, delivers the brilliant colours of his native nation to the rest of the world, outfitting men in stylish button-down shirts, pants and trousers that emanate the sunny palettes and aesthetics of the city where his parents met. Tajer is a talented designer who taught himself the skills required to forge his own path. He learnt from other artists, which enriches the designs seen on his eclectic assortment of jackets, knitwear, sweaters and more.
Tajer’s grandfather was a mosaic artist who once created pieces for Morocco's King, and both of his parents had occupations in fashion. Despite the Moroccan influence, Charaf Tajer was born and raised in France. The Casablanca for men collection encompasses the cultural melting pot that fuels his creativity and inspires him to develop such amazing designs. In the first two years of its existence, the brand’s range of stylish button-down shirts, pants and jackets achieved tremendous success, adding DJ Khaled and Lil Nas X to its client list and becoming a finalist of the LVMH Prize judging panel.
The Casablanca concept combines premium menswear and leisurewear to achieve the perfect combination of comfort and sophistication. It's dynamic yet soothing, relying on ageless landscapes that have been fine-tuned to achieve the pinnacle of human leisure. It's an old traditional soul with the vitality of youth. Like the timeless 1942 picture of the same name, Casablanca for men is definitely one of the more romantic collections that we’ve had the pleasure of including in our repertoire. The eclectic range of men’s t-shirts, sweatpants, short pants and everything delivered by this exquisite brand is unapologetic in its soft colours and luxurious fabrics. They knit together the past and future for a perfect fusion of excitement and nostalgia.
The Casablanca range, like the timeless 1942 film of the same name, is unquestionably one of the more romantic collections we've had the pleasure of presenting in our repertoire. The brand's soft colours and rich textiles are unmistakable as they meticulously weave the past and the future to create the perfect fusion of excitement and nostalgia.