Rob Lo and Luke Cosby first met for business in a hotel bar, and after a night of drunk arm wrestling they solidified a friendship and would go on to launch Purple Brand in 2017. The name actually pays homage to Prince and his synonymity with the colour purple. The aura, swag and legacy that the late singer left behind are what inspires the Purple Brand ethos with its approach to design holding no boundaries. Purple Brand for men focuses primarily on denim menswear and the collection consists of a range of luxury designer jeans decorated with distressed detailing, boldly printed graphics, patchworking and vivid paint splatters.
The result is an exciting collection that is the benchmark in luxury denim menswear. Browse Brother2Brother and discover an awesome selection of men’s Purple Brand jeans as well as a wider collection of stylish contemporary men’s clothing from this prolific brand.