Marcelo Burlon launched his eponymous label in 2012 and operates under the moniker County Of Milan. This multi-faceted brand successfully blends fashion, music and opulent nightlife and draws inspiration from different cultures. The Marcelo Burlon brand debuted with a simple line of t-shirts that were initially sold to Burlons circle of friends. These graphic-printed t-shirts would become so popular that within the first year the label achieved over 10,000 sales to 90 stores through word of mouth alone. Since then the highly coveted men’s Marcel Burlon collection has seen collaborations with Lebron James, Tyga and Pusha T and has established itself in over 250 stores globally.