The founder of the Colorful Standard brand is Tue Deleuran. Having started his first business, Björkvin, in 2006, this lifestyle brand successfully sold more than 500 000 pieces in just three years and offered a wide variety of hues and tints that quickly garnered popularity. Deleuran then founded the RTG group in Portugal in 2008, a company that produced t-shirts, sweatshirts, and other essentials for casual wear.
Men's Colorful Standard offers clean, environmentally friendly casual attire that is based on the fundamental ideas of sustainability and simplicity. The Colorful Standard for men line offers distinctive, simple garments crafted from premium 100 per cent organic cotton that is strictly regulated during production in Portugal.
Check out our fantastic selection of men's Colorful Standard t-shirts, which come in a wide range of colors and feature the brand's signature minimalist design. Men's Colorful Standard t-shirts are crew neck, relaxed fit and eye-catching without the use of gaudy patterns and lurid colors. The men's Colorful Standard T-Shirts collection's high level of craftsmanship and modest style speak for themselves.