Georgian designer Demna Gvasalia has been at the helm of the Balenciaga brand since 2015 as creative director. The original vision of the brand is upheld and the innovative approach to fashion that Balenciaga originally established continues. The Balenciaga fashion house is synonymous with nobility and style and enjoys a cult status in fashion. Using its notoriety the brand provides its own commentary on politics, social issues, and a post-apocalyptic world through its collections.
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