Francesco Ragazzi was working as Moncler's art director when he came up with the idea for the Palm Angels brand. The original conception of the brand came in the form of a coffee table book that consisted of a series of monochrome images taken of the LA skateboard scene. ‘Palm Angels’ is one of the most authentic Californian brands out there. The brand strikes the perfect balance between premium fashion and streetwear, and Palm Angels took the world by storm when Ragazzi first released his collection. Since its inception, the brand has evolved into one of the most instantly recognisable brands out there and has a huge worldwide following.