Vetements is a design collective and brand founded in 2014 in France by Georgian fashion designers Demna Gvasalia and Guram Gvasalia. The name of the brand comes from the French word for “clothing”, a simplicity that transcends the collection of stylish menswear, sneakers and accessories delivered by this awesome brand. Much like Andy Warhol, the brand has a penchant for seeing the art in everyday life and extracting the beauty from it. The irreverent attitude to high fashion the brand exudes has propelled them to world-class status in just a few seasons.
Demna Gvasalia is a graduate of the Royal Academy of Fine Arts, Antwerp. This has heavily influenced Demna with many of the jumpers and hooded pullovers from the brand embellished with the signature Vetements logo that combines the Antwerp insignia. A notable favourite amongst the staff here at Brother2Brother has to be the Definition line which delivers disruptive men's button-down shirts and t-shirts that are sure to turn heads.
Vetements' unique approach to marketing sees models ranging from Instagram influencers to elderly women in fur coats and bodybuilders resembling bouncers. A stunning way to pay homage to the beauty and quirk of everyday life. We’re proud to stock the Vetements for men collection featuring a diverse range of product lines including sweatpants, men’s jackets, hooded pullovers and much more.