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Vetements for Men

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The Vetements brand was launched in France by Georgian fashion designers Demna Gvasalia and Guram Gvasalia in 2014. The collaborative approach the fashion house has to its design process sees a collective of designers all flourishing with an amalgamation of ideas. The Vetements collective is a group of friends who all have experience working as designers in a variety of prolific global brands. The name of the brand simply means “clothing” in French, and this simplicity acts to reflect the brand’s down to earth approach to high fashion.

Just like Andy Warhol, the label has a natural penchant for celebrating the beauty of everyday life. In this case, the medium is fashion and the irreverent attitude Vetements has to fashion has rocketed them to global success in just a few seasons. Vetements’ approach to marketing is unique, to say the least, employing an array of unconventional model stereotypes to promote their collection. These range from influencers to death metal icons, office workers, elderly women in fur coats and many more. A bold nod to the beauty of everyday people. Browse Brother2Brother today for an eclectic edit of men’s Vetements clothing, accessories and sneakers.

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