The YMC brand was founded in London in 1995 by Fraser Moss and Jimmy Collins, and lives up to its name, which stands for "You Must Create." This abbreviation represents the brand's dedication to encouraging creativity and self-expression. Men's YMC clothing is recognised for its timeless and straightforward shapes, as well as rigorous attention to detail, drawing inspiration from a varied spectrum of influences such as workwear, military attire, and post-punk subculture. Men's YMC promotes individualism and personal expression through their apparel. Expect a full range of men's sweatshirts, dress shirts and t-shirts all boasting an understated charm and rebellious energy. Other notable product lines include men's short-sleeved shirts and pants all exuding a sophisticated charm and elegant aesthetic. The men's YMC clothing range is made of high-quality fabrics and is meant to last a long period. YMC also introduces limited-edition capsule collections each season, delivering exclusive and distinctive pieces that add to their particular appeal.